UK-based sofa brand Zofa has opened its first standalone store on Fulham Road in London, marking a significant expansion of its physical retail presence. The new location features a two-floor showroom space, where customers can experience the brand’s upholstery offerings firsthand. This strategic move represents an important step for the ecommerce-led company as it develops its brick-and-mortar footprint in a competitive market.
The Fulham Road store showcases Zofa’s signature products, including their latest modular sofa collection called Aura. Visitors can explore various upholstery options and request fabric samples while in the store. The company’s focus on simplifying sofa manufacturing is reflected in their straightforward approach to customer service and product design. Customers can also explore popular options like the Utopia 2-Piece Modular that combines exceptional design with adaptable comfort. With sofas made and delivered within 4-6 weeks, Zofa aims to streamline the furniture buying process. The announcement of this expansion on December 20, 2025 demonstrates the brand’s commitment to growth despite challenging market conditions.
After acquiring a majority stake in Vale Bridgecraft, a heritage West Yorkshire manufacturer, Zofa has strengthened its production capabilities and British craftsmanship credentials. This partnership aligns with the brand’s commitment to quality and its “sofas made simple” ethos. The current Winter Sale offers discounts of up to 40% off across their range, attracting customers to the new location.
The opening comes at a time when the UK upholstery sector faces both opportunities and challenges. With rising imports and economic pressures affecting sales, Zofa’s expansion demonstrates confidence in the market. The brand competes with established names like Sofa.com and Sofology, while other retailers like Arlo & Jacob continue their own expansion to 14 showrooms nationwide.
Customers interested in visiting the Fulham Road store can contact Zofa’s customer service team at 0333 050 6614 or email info@zofa.co.uk for more information. The company’s website also features a “Visit us” page listing all available store locations.
