Greggs is set to launch its first-ever Pilates studio, called “Greggs: Matcha & Move,” in central London on February 13-14. This unique initiative combines wellness with the popular iced matcha drink offerings from Greggs. The Pilates studio will feature themed 30-minute sessions designed to engage participants in a fun and enjoyable fitness experience. Sessions will have creative names such as “Sausage Roll Up” and “Yum Yum Twist,” making them appealing to a wide audience.
Greggs launches its first Pilates studio, “Greggs: Matcha & Move,” blending wellness with iced matcha delights in fun-themed sessions.
The Pilates classes will be available for booking from 7:30 AM to 4:15 PM, allowing flexibility for participants to choose a time that fits their schedule. Those who join the sessions will be rewarded with a complimentary iced matcha drink, which is part of the new beverage range. After completing their workout, attendees can enjoy a choice between a sausage roll or a vegan roll, adding a tasty refreshment to their wellness experience.
In addition to fitness and refreshments, participants will receive limited-edition merchandise to commemorate their visit. This merchandise includes a Pilates mat, tote bag, sweat towel, socks, and a cap. An embroidery station will be available, giving attendees the chance to personalize their items, enhancing the overall experience.
The launch event aims to promote engagement with Greggs’ new iced matcha range, which includes three different drink flavors. Community participation is encouraged through social media bookings, allowing individuals to share their experiences and connect with others who are interested in wellness and fitness.
To take part in this event, individuals will need to use the Greggs App for booking their sessions. This innovative approach to promoting wellness reflects Greggs’ commitment to expanding its offerings beyond traditional bakery items. With this launch, Greggs hopes to attract not only fitness enthusiasts but also those looking to enjoy a unique blend of exercise and delicious food options in central London.
