In a significant expansion of its London footprint, Fred Bakery has announced the opening of its second location at Oxford Circus, scheduled for Friday, December 19, 2025. This strategic move positions the bakery at one of London’s busiest shopping and transport intersections, marking a bold step into a high-traffic retail environment after establishing its first location in Holborn.
The new Oxford Circus site will follow the successful format of the Holborn location, offering in-house baked goods, coffee, and seating for customers who wish to enjoy their purchases on the premises. Merchandise will also be available alongside food and beverage options, providing a complete Fred Bakery experience.
Customers can expect a Mediterranean menu with Turkish influences, featuring approximately twelve dessert options and nine savory choices. The Holborn location has gained popularity for its olive and mozzarella focaccia, though some reviewers note it can be slightly oily. The pistachio brioche has received particular praise from patrons.
Fred Bakery’s Mediterranean-Turkish menu dazzles with twelve desserts and nine savory options, including their renowned pistachio brioche and popular olive-mozzarella focaccia.
The bakery’s coffee program has developed a strong following, with the Tiramisu Iced Latte emerging as a signature drink with significant Instagram appeal. Six ice cream options will complement the baked goods at the new location, continuing the emphasis on organic drinks and freshly baked pastries.
While specific operating hours for the Oxford Circus location have not yet been announced, the Holborn site opens at 7:30 Monday through Thursday, with Sunday hours running from 9:00 to 17:00. This schedule caters to the early morning coffee crowd and weekend shoppers alike.
Price points at Fred Bakery are comparable to those at Gail’s Bakery, positioning it in the premium casual segment. Unlike some competitors, Fred Bakery does not apply surcharges for eating in, which has been appreciated by Holborn customers.
The staff often communicate in Turkish, reflecting the bakery’s cultural roots and adding to its authentic atmosphere. With its combination of quality coffee, fresh pastries, and welcoming service, Fred Bakery’s expansion to Oxford Circus represents a calculated move to bring its distinctive offering to a wider London audience.
